Surevest Capital Management was founded in 2002 by Robert Luna. Mr. Luna’s goal was to bring his experience as a risk analyst and money manager for institutions and pension funds to individual investors. He noticed that many individual investors were getting confusing, conflicting and often dangerous investment advice. Many financial advisers were leading their clients into the most common investment traps such as chasing whatever is hot at the moment, making decisions based on emotion, trying to time markets and managing retirement income portfolios the same way they manage accumulation portfolios. In short, people were paying for bad advice.
Surevest is an Independent Registered Investment Advisor, which means that we are not biased by any in-house or proprietary products. Therefore, we are free to work objectively with the widest variety of investments.
Not one firm can be right for everybody and we don’t expect every prospective client to be a perfect fit for us. Our ideal clients tend to have 3 things in common:
Our clients tell us that what sets us apart from other firms in our field is:
The fee is a percentage of your portfolio assets and works on a sliding scale. We aggregate all of your family's accounts to determine your fees, enabling more favorable rates for all. The fee is typically between 1-2% per year and is deducted from your account on a quarterly basis. Under a percentage of assets arrangement, when your account value goes up, our revenue increases, and when your account value goes down, our revenue decreases. For you, that means when we make changes to your investments, it is not because we want to generate commissions, but because we believe the change should benefit you by offering the potential for less risk and/or more return. This arrangement puts us on the same side of the table as our clients and eliminates any potential conflicts of interest.
Surevest does not actually take custody of any of our client’s funds and are prohibited from doing so. Our preferred custodian for our client’s assets is TD Ameritrade Institutional. TD Ameritrade provides our clients with low transactions costs, no annual account fees, and gives us access to a variety of institutional class investments that are not available to retail investors.
Yes. 24 x 7.
Most investors and mutual funds tend to compare their investment performance to S&P 500 or some mix of the S&P and a bond index. However, those benchmarks have little correlation with a client’s ability to achieve their financial goals. Expenses such as food, medical care, vacations, etc. don’t rise or fall based on market performance. These costs tend to increase each year even when stocks and/or bonds decline in value.
Our portfolios are designed to meet lifestyle goals and maintain their purchasing power throughout our client’s lives. Therefore, each client’s portfolio has a target rate of return equal to inflation plus 2-6% (based on their personal needs). As inflation increases, our target returns also increase. In the 1980’s, the Consumer Price Index rose to over 13% per year and interest rates on ten year government bonds topped 15%. In that environment a 10% rate of return would have been disappointing as it would have meant that the investor was losing purchasing power. Today yields are closer to 2% with inflation at 2.5 to 3%. In today’s environment, 10% would be great. In other words, targeting a static rate of return or comparing your return to a stock market index misses the mark.