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Weekly Insight: Pokémon Go & Augmented Reality

This week, I feel compelled to write about the biggest (and most sudden) global cultural phenomenon in the world. I am talking about Pokémon Go. This mobile game may provide a preview of the future of entertainment, education, and commerce because it is the first widely used application of augmented reality. It also is the most successful mobile game in history. Did I mention that it was just released on July…

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